With major labels what’s left of them now only seem interested in the Top 40 artists where do real musicians get their new wares out to the public? You can either sign to an indie label, very few of them too or do it yourself. Well with Pledge Music (there are other companies that do the same), it would seem you work out the costs of recording the new material and then seek to recoup it in advance. It’s nothing new but this company seems to be doing well with its signed up artists, as are the artists themselves.
Recently I’ve seen Lloyd Cole (of the Commotions fame), Ian McNabb (lead singer of The Icicle Works), new starlet Eva Petersen and more recently Will Sergeant and Les Patterson under the guise of Poltergeist use this method. But what I like about it is the options the artist can use to entice you from your money. Yes you get the CD (sometimes even a vinyl version), but you can have autographed versions and with Ian he’s even added a guitar used in recording his own album. It’s totally up to the artist what use to tempt you be it free concert tickets who knows! They could even do it for charity too.
So at the end of the day as long as they’ve reached their target to recoup the cost of the recording and pressing of the new material they can actually start making some money from it. For us the consumer we’re happy in the knowledge we’ve helped get the recording out there and got something back from it too. To me it’s a good idea and it does help us all hear new and interesting music.